Emirates and AJC Strike Four Year Sponsorship Deal
- Friday, 30 August 2002 00:00
The four-year, seven-figure sponsorship effective from 1 January 2003, will secure naming rights to the Group One Emirates AJC Australian Oaks and a race on Epsom Day in the Spring Carnival. Emirates will also be a sponsor of Fashions-On-The-Field and will see year-round branding at all race meetings at Royal Randwick Racecourse.
Emirates Group Managing Director, Maurice Flanagan, said, "This investment highlights Emirates commitment to the Australian market. We are very pleased to be an exclusive partner with the AJC and look forward to some great racing and fashions in Autumn and Spring.
“This is an ideal sponsorship for our company. Emirates can fly Australian racing enthusiasts to some of the world’s best racing events, as well as the fashion conscious to Emirates destinations such as Milan, London and Paris,” said Mr Flanagan.
AJC Chief Executive Tony King said AJC members and patrons will see the benefits of the sponsorship agreement from the first day of the 2003 Autumn Carnival, Australia’s Richest Race Day with the $8 million San Miguel Doncaster Derby Day.
“Like the AJC, Emirates is committed to enriching the whole racing experience,” said Mr King. “As such, AJC members and patrons will benefit enormously from our partnership. We believe we can now truly ‘promise the world’ at Royal Randwick given the international racing itineraries that Emirates is offering AJC members as well as the fashion prizes on offer to all patrons on Australia’s Richest Race Day.”
Emirates, recently named Airline of the Year by Skytrax Research (UK) for the second successive year, will be the carrier taking racing enthusiasts to key international racing events escorted by AJC Fashion Director Angela Belle McSweeney. These trips will fly to events in some of Emirates key destinations including the Prix de l’Arc de Triomphe (France) and Royal Ascot (UK). A trip will also be co-ordinated to the World’s richest racing event, the Dubai World Cup in 2003.
In its commitment to Australian racing, Emirates Airline is also a major sponsor of the Melbourne Cup Carnival with the Emirates Classic Race on Oaks Day and naming rights to Emirates Stakes Day. Emirates is also a sponsor of the world's richest horse race, The Dubai World Cup, along with the prestigious Singapore Derby and major meetings at Newmarket, the Curragh and Longchamp.
Emirates' Australian sporting sponsorships extends to football as the title sponsor of the Chelsea Football Club as well as to Australian Rules Football as the main sponsor of the Collingwood Football Club in Melbourne. Cricket, basketball and powerboat racing round out Emirates' diverse sports portfolio.
Media Release - AJC