Darwin Racing On Sky Racing2

Friday, 07 May 2010 08:16

All Darwin thoroughbred racing will now be on Sky Racing’s new channel, Sky Racing2, with the racing broadcaster securing the media rights of the Darwin Turf Club.

Commencing with Friday's meeting from Fannie Bay, Sky Racing2 (channel 520 on FOXTEL and AUSTAR) will be home to 40-plus Darwin race meetings per year.

Darwin’s feature race days, such as the Darwin Cup and Palmerston Sprint meetings, will be showcased on Sky Racing’s thoroughbred racing channel, Sky Racing World (channel 521 on FOXTEL and AUSTAR).

As part of the long-term alliance, Sky Racing has become a major sponsor of the Darwin Cup Carnival.

Another important element of the partnership involves Sky Racing becoming responsible for the exporting of Darwin racing to the world, presenting important opportunities for the Darwin Turf Club and Sky Racing.

Sky Racing markets and exports Australian racing on behalf of Australian race clubs to 30 countries, ensuring Australian racing is seen and wagered on around the world.

The Australian racing industry received more than $6 million from these export arrangements last year alone.

“Sky Racing is pleased to be entering into this commercial partnership with the Darwin Turf Club. We are committed to lifting the exposure and financial returns for top end racing and working with the Darwin Turf Club to make that happen,” said Sky Racing Chief Operating Officer Brendan Parnell.

Darwin Turf Club Chairman Brett Dixon said: “The launch of the new Sky Racing channels has created new opportunities for clubs such as the Darwin Turf Club.

“We are excited to be part of Sky Racing’s expanded racing coverage and look forward to working with Sky Racing in the interests of promoting thoroughbred racing.”